Innovations in Sports Broadcasting: Tailoring, Storytelling and Captivating
Disruption. Revolution. Upheaval. All these expressions are often used to describe the current flux that sports broadcasting finds itself in.
I am a writer and researcher with a passion for sport, business, and the social impact of organisations. My work combines analytical research with storytelling across sectors such as sport management, events, and marketing.
I have worked with organisations in three countries, including a regional development agency, a global sports marketing firm, and a virtual events platform. This experience has given me a strong foundation in communication, analysis, and digital strategy.
My portfolio features a selection of industry articles, case studies, and research pieces on sport, business, and innovation, including marketing analyses, event and sponsorship case studies, and reports exploring governance, media, and organisational strategy.